Ranking in Google Places For Local Business

I am sure that by now you have either become familiar with either the term Google Places, Google+ Local, or Google Maps.

Perhaps it will stun some, but a majority of smaller businesses new to inbound marketing do not know that you can get yourself some free visibility on Google by using Google+ Local (formerly Google Places). And because Google is invariably looking to increase the worth of its local search results. This also pertains to its Google Maps app. Because of this the search engine icon has a painless way to impart them with that helpful information regarding your corporation, which it infuses it into its search engine rankings.

The main benefit? Basically, a way to promote your business on Google absolutely free. And frankly, who wouldn't really enjoy some cost-free promotion? This not just can help your enterprise to get recognized through searches, it can also help you get increased traffic, sales opportunities, and prospects.

Are you ready to discover some free promotion on Google? We should get moving.

What You Need to Get Your Totally free Google Places Promotion

So that you can established your Google Places listing, you will need the following details in front of you:

An explanation of your business enterprise

Your contact number, business address, and any other contact information you want to market.

A business logo or image that is representative of your enterprise (to illustrate, a number of people use a photograph of their workplace, store, or restaurant).

A promotion or special you wish to showcase (Google moreover allows you to include a coupon free of charge if you'd like).

Inside your page, you can contribute any info you feel is relevant to your company and will attract individuals to your company. To create a Google+ Local placing, follow these easy steps:

Step 1: Set Up Your Account

Go to Google and just type on "Google Places". To put together your business on Google+ Local, click the 'Get Started Now' icon beneath the written text, "Get your business discovered on Google."

Your Google+ Local webpage will probably be connected to your Google profile. At this point, you can easily enter in the country and number. Do not forget that you will have to associate this to a genuine contact number, because it is imperative that you have your business' number on your Google+ Local listing. When individuals search for you, you'll want them to easily be able to phone you, particularly on smart phones.

After you input your telephone number and country, Google will hunt to ascertain if your listing currently is out there. Bear in mind you're able to change an active listing anytime to present fresh information about your business. If you don't yet maintain a placing, you can also create one on your own.

Step 2: Complete Your Data

If Google+ Local does not discover any company information online for you, you can actually manually add them. After typing in your telephone number, Google will inform you to input more info. As you complete your information, Google will routinely produce exactly what the Google+ Local advertisement will look like on the right of the page, along with the map image. Be certain you are happy with the look of your placing. Keep your description short and to the idea, collecting the key concept of your enterprise and service or product. You can offer whatever you desire, such as a coupon link for your company to attract more people to your web site.

Making sure you feature a contact number and e-mail address will allow people who are interested in learning a little more about you to contact you. The amount of individuals who will see this listing is usually massive, so be sure your contact details is both up-to-date and checked routinely for anyone inquiring with regards to your business enterprise.

Step 3: Identify Where Your Solutions Are Supplied

You may also set up whether your company delivers services in a particular place. This may let your business to appear on map listings. Whenever people search for a business akin to your placing, your company will show up on a map within the given range.

Then you can pick which location(s) your services handle(s). The map will disclose what region will be included in picking this choice:

Should you choose choice #1 ("Distance from one location"), the map will demonstrate an over-all area which will be covered by the services you provide. You can then decide upon what area will be the principal position:

If you like to provide only specific cities or areas inside a city, you'll be able to opt for the second option and choose the places you serve. This approach can be helpful for companies that are only in the position to assist a specific neighborhood, such as a pizza delivery business, or in an extremely niche market, like a swim wear enterprise on a seashore.

Step 4: Display Your Hours of Operation

Yet another element of a successful Google+ Local post include the hours your organization operates. Usually, when people are seeking your enterprise, they are wanting to see if you are open. Google lets you include this specifically inside of your listing.

Step 5: State Payment Possibilities

In case you sell services or products instantly to your potential customers, either on the internet or in-store, you possess the choice to allow clients realize upfront what types of payment you approve. Indicate which payment selections apply in this step.

Step 6: Incorporate Appealing Visual Content

Do you have a video clip showing what your company is all about? Perhaps something consumers often correlate with your trademark? Blend it with your Google+ Local placing to make your offer much more eye-catching. Customers are quicker to respond to image content instead of text.

Step 7: Put in More Information

You can contribute additional information that could be vitally important to prospective buyers at your place of business or at your web-based retail site at the conclusion of the listing set-up procedure. This information ranges from information regarding your location if it's difficult to find, to information regarding the products and services your company presents. Use this as an opportunity to tell potential prospects why your business is truly worth another look. For example, if you're a cellular telephone merchant, and you've got an excess of the most current version of the Apple iPhone when every one of the local businesses are out of stock, let people know. You could just acquire more business than you think.

Step 8: Validate Your Geographic Location

At long last, the very first time you set up a Google+ Local ranking, you must verify your physical location. This will assist Google refrain from artificial entries and pages. Google will send you a postcard with verification information, as well as what you need to do next on the cover. Although it seems to be an annoyance to have to wait two or three weeks before your placing will get verified and becomes publicized, it helps save all of us in the long-term from a lot of spam-filled listings once we employ Google to discover places in the future.

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Elements of a Holistic Keyword Research

As Google continually launches search algorithm updates, proper keyword optimization on our web pages becomes more important now than ever. Proper keyword optimization does not entail overstuffing your targeted keywords on your pages. Rather, it necessitates a holistic approach to keyword research along with the semantic nature of indexing by search engines.

The term "semantic nature" pertains to search engines' semantic indexing capabilities. That is, how search engines understand what you're looking for through the keywords or keyphrases you used in searching the web. For instance, you typed "queen anniversary" in the search bar of Google, Yahoo, or Bing, the search engine would show results containing this keyphrase. Topics that search engines believe to be the most related to the keyphrase are at the top of SERPs. These will likely include the most recent diamond jubilee of the queen of U.K or her wedding anniversary. In order to take advantage of this indexing behavior of search engines, we must carry out a holistic approach in keyword research. Here are some tips in doing this.

1. Create a List of Related Keywords or Keyphrases

Make a list of closely related keywords that comprises the variations of keywords you wish to rank for. Of course, the variations should not stray too far from the original meaning of your targeted keywords.

You may consider the keyphrases appearing at the bottom of Google's search result pages under "related searches." Since the phrases are considered by Google as "related," most likely based on a semantic indexing view, it's better to start your keyword research at them.

2. Built a List of Supporting Keywords

After listing semantic keywords, expand your list by including supporting keywords. These keywords should support the concept of your listed semantic keywords. Your supporting keywords will increase the chance of your site to be included on SERPs generated by your targeted keywords and keywords thematically related to these targeted keywords.

The keyphrase, "SEO pagerank," for instance, can be used by people who look for a free online tool to check the PageRank of their sites; those who want to learn how PageRank works, or searchers who want to optimize their content to get higher PageRank. So, all these possible search topics support the concept of "SEO pagerank," thus can be used as sources of keywords thematically related to your target keywords.

3. Create Stem Keywords that Address Possible Search Queries

If the original goal of searchers is to check the PageRank of their sites, we can also think of what would come next in their mind after knowing that the PageRank value of their sites is low. They may wish to learn new SEO strategies, keyword research, or proper keyword optimization. Based on possible queries that may arise, you can generate stem keywords that should be addressed in writing your content. This would not only improve your sites' chance of having better rankings on SERPs, but enhance searchers' experience as well.

4. Create Content Based on Your Lists

After your semantic keyword research, outline your content based on your lists of keywords/keyphrases. Of course, you need to prioritize your targeted keywords, then your supporting keywords, and lastly, your stem keywords. Always bear in mind that Google favors content that enhances user experience. Hence, in creating content, always write for the benefits of your potential visitors before thinking of optimizing content for better search engine rankings.

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Creating Small Business SEO Content For A Website or Blog

No matter who is producing your small business SEO content, it should meet Google's 'high quality' criteria. Thankfully it's no longer a secret what Google expects. Anything that is "very satisfying, useful, or helpful for its purpose." That's all.

If you think Google has set the bar high, you'd be correct. Content has to be "near professional quality" reflecting superior editorial standards.

The criteria for high quality pages apply to any writer, whether they have a day job or not. To keep your content on the right track, bear the following in mind.

Write Around Focused Topics

Keywords are the words or terms people use for searching. They can be short or long phrases, with longer phrases getting less traffic but tending to convert better. This means your content should focus on long tail keywords, rather than just short competitive terms which get lots of traffic.

Long tail keywords are simply longer phrases formulated around the answer to a question, and are posed by searchers looking for information based content. The challenge is to make sure pages are structured in a coherent way, amplifying the main topic. In Google's eyes repetitive content that doesn't add any meaning will detract from the quality of your pages or posts.

Create Meaningful Content

Old school SEO writers are still wedded to a formula that places keywords at the heart of content. Today, writing for your audience should be your number 1 objective. Of course Google still has to know what a page is about but Google is edging closer to being able return results based not just on matching keywords, but on the meaning of the text. The view of many is that Google will become an answer rather than search engine. Rather than creating generic copy based on general keywords, you should focus on being as specific as possible.

Focus on Pre-Selling

Today, your content (or much of it) should be focused around pre-selling: answering those meaningful long tail questions. The benefit of talking this approach is that it also makes content easier to share on social media sites like Facebook and Twitter. Generating helpful or useful content encourages your audience build trust in you, before they buy. And for existing customers it reinforces their buying decision. It's also what Google wants you to do.

Writing content for your audience (rather than the search engines) will automatically boost your rankings because Google is paying more attention to how website and blog visitors react to content. In other words, do they stay on the page or read a few more pages or do they immediately press the back button?

The Importance of Researching Topics

Keyword research - developing the list of topics to base your content on still provides the framework. But the relevant terms are just as likely to come from asking your customers or from your own knowledge. It usually makes sense to compare your in-house generated list with a list devised from a tool, but the chances are your own list will be more comprehensive. The tools professionals use to generate lists of keywords never cover all the possibilities. There's just too much variation.

So if a promising term doesn't appear in the tools (and many long tail keywords don't) trust your instincts. Use keywords sparingly in the body of your page or post. Repetition is no longer desirable except on very long pages (think in terms of 1000 words or more).

DIY or Hiring an SEO Content Writer?

This is tricky. If you're passionate about your business you could be a very good content writer/designer. But other people don't always have the inclination, time or ability.

If you don't see yourself being able to create and update content ask the company who designed your website or blog for help finding a writer or SEO researcher. Just make sure they are not wedded to the old way of doing things. You must have input if the output is going to super-please your audience.

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Why SEO and Conversion Go Hand in Hand

SEO and conversion go hand in hand. The truth about this situation is that no SEO campaign can succeed without analytics. The analytics help a professional search engine optimizer to figure out if what they are doing is effective. There is no possibility of succeeding in search engine optimization without knowing if the efforts are working.

There is a lot of information that can be gleaned from the analytics that a person puts on their website like what words are actually getting traffic (they may not be the words that the business is optimizing for in the first place). Therefore, a SEO campaign must be mixed with some sort of analytics to be effective.

The truth is that a person is usually wrong about the first keyword they select for a business. This keyword may not send very much traffic or it may not send the best traffic at all. This means that a business can waste a lot of time and money on a keyword that will never bring them a significant amount of traffic or conversions. This is a major problem and it can only be fixed when SEO is combined with analytics

Analytics is the great equalizer on the internet because analytics is all about the real world and not the world how it should be for the business owner. This means that the person who uses analytics has a realistic view of the internet and its ability to drive traffic to a website. The analytics systems cannot lie and a person who pays close attention to them will have a better chance of optimizing their campaigns for conversion (to make sales).

The truth is that a campaign can be optimized to get traffic or a campaign can be optimized for generating money. Usually it is smart to optimize the site for traffic. This is because traffic is the lifeblood of the business. If a business can generate traffic then they have a something to optimize. It is very difficult to optimize a campaign if the campaign has no traffic at all.

Once a business has traffic, then they have a real asset that can be optimized for making money. Traffic is nice, but eventually traffic will eat the house, shoes, and food of the owner of that traffic. Therefore, a business must find a way to monetize their traffic or they will close their doors eventually. There is no other reason to open a website (other than the enjoyment of it) then to make money. Therefore, if a business does not make money with their website, then they need to look at their traffic problem or their conversion problem (it is one of the two and sometimes both).

A person cannot figure out what problem that is without analytics. Analytics gives the user the information they need to make the right decisions. A business cannot see what is happening in their site without analytics, therefore, they cannot make informed decisions that will influence the future. A business needs to look at what keywords are driving traffic and what keywords are driving conversions. A business that can do that is a business that will make a lot of money in the future.

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Google Panda - Get the Facts Right!

The internet is flooded with all sorts of information when it comes to the Google Panda Update. But, how do you find out what to trust and what not to trust? The thing is that all kinds of people are saying all sorts of things about the Google Panda Update; therefore, it's time that you got some facts right...

# Duplicate Content will not always penalize you

I am sure that most of you guys are wondering "What the hell is this? Isn't Google Panda meant to tackle Duplicate content that is prevalent on the World Wide Web?" Well, sure it is. But, unless you are a webmaster that thrives solely on duplicate content alone and haven't really bothered about original and high-quality content ever; chances are, you won't be penalized for sharing an excellent blog post or newsworthy post once-in-a-blue-moon.

The Google Panda in reality was developed to tackle low-quality thin content that doesn't offer much value to the readers. But, on the contrary, some people misinterpreted it to be an update that was after every instance of duplicate content found on the World Wide Web. So, if you happen to be a webmaster that has been providing his/her readers with high-quality information rich unique content for quite some time now; you really don't have much to fear. Therefore, if you come across an excellent blog post written by someone else and want to share it on your website just go ahead and do so.

The only thing that you should watch for though; is that you don't end up doing so often and always give the credit to the original author. Keep providing your readers with high-quality unique information rich articles consistently, and you can rest assured that sharing an already published blog post written by someone else once-in-a-blue-moon will not have any negative impact on your website or blog.

# Publishing Spun Content is not OK

Time and again, I come across a lot of blog posts and articles that are actually spun versions of content that has already been published on the World Wide Web; this is not OK by any means. No matter what some self-proclaimed pundit might have told you, spun content in reality is a death sentence for your blog or website.

Trust me; you really can't fool Google anymore by using content that has been spun to look like a unique article or blog post. Plus, most of that content doesn't really makes any sense for the reader, as the words end up being jumbled and is likely to get your readers frustrated.

The Google Panda update in reality is a boon for the webmasters and bloggers who have been churning out high-quality unique articles, because now they are seeing an increased PageRank for their blogs and websites; and therefore, are working harder to come up with more such amazing content. On the other hand, websites and blogs with thin content have literally been obliterated by the Google Panda.

I hope that now that you have a fair idea about this beast of an update from the house of Google, you guys will finally start recognizing it as a friend rather than a foe. Do feel free to ask any questions regarding the Panda and I will be more than glad to get back to you.

Till next time... Godspeed amigos!!

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Why SEO Is a Great Tool

When a person spends their money on strong SEO they are spending on an advertising model that lasts for a long time after the money is spent. This means that the system keeps working no matter what happens to the person running to the campaign. No matter if the person is sick, tired, or does not want to work that day, the SEO that the person has generated continues to work.

This might be the best thing about SEO. Once there is a decent amount of SEO on a site, it tends to stay ranked. Therefore, a person can miss a day or do whatever they need to do. The SEO will keep attracting people and opportunities to itself no matter what happens to the business or the business owner.

This is not possible in most systems. Most of the advertising models that exist exhaust when the money is exhausted. These models are models such as print, radio, TV, and even pay per click systems. These systems are effect at generating clients when there is still money in the account to generate those clients. However, once that money runs out there is nothing left for the business to advertise with in the future.

A business that spends a good amount of time generating strong search engine optimization is a business that is investing for the future. Out of all the advertising systems (except for the use of the social media) search engine optimization is the most like a true asset. The time that a person spends generating their SEO assets is time that the business is spending on creating a future where they get sales from work that was done months or years earlier. SEO is just that strong of an asset.

What is important is that the business not only competes for strong keywords but other little known keywords as well. These are known as long tail keywords. These keywords are easier to hold and control in the internet marketing space. They are less competitive; therefore, a business has a stronger opportunity to keep traffic flowing from these smaller keywords for a longer period of time.

These two strategies wrapped into one neat little ball give a business the opportunity to hold on to traffic. Therefore, the business has more opportunity to get traffic than their competitors who do not focus on SEO. A business that wants to lower their advertising budget must consider these two methods of traffic generation and add them to their plans as soon as possible.

SEO combined with strong keyword research makes a business very difficult to defeat. This is because most businesses do not take the time to get good keyword research. This is the one area where a good, strong, SEO campaign can dominate a field. If a business can find longer tail keywords and compete for those keywords, then they will find that they will dominate the search engines and grab a large share of the market place. Not only will they have a large chunk of the market place, they will also keep that market share for a long time.

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Why Good Web Design And Search Engine Optimization Are Now The Best Weapons Against Competitors

As everyone knows, there is no aspect of existence or life that constantly remains the same, and this applies to absolutely everything from hairstyles, fashion, films, music and dance trends, etc, etc,.

For example, as regards fashion, no young girl these days would contemplate wearing the restricting tight waisted garments favoured by their ancestors several generations ago. Today women prefer their clothes to be comfortable as well as suiting their general appearance. Even the most high powered women in business dress very much like their male counter parts by wearing a dressy jacket and a pair of trousers rather than a close fitting and uncomfortable dress.

Taste in music has always been in a state of change from the big band sounds right through to rock and roll to today's very popular rap music whose lyrics mainly depict every day life as experienced and envisaged by the composer who is usually also the vocalist.

The changing face of life in general relates just as much to business life. If a self employed person, managing director etc, etc, remains within the same business pattern year after year with his head still buried in the same sand, he will quickly be left behind by his competitors who have adapted to such things as new ways of conducting the affairs of his company, more modern technology, and so on.

This keeping up to date with a fast changing business world applies very much to the method that a firm uses to advertise the goods or services which they offer.

No matter how small or large a company is, it has to place the brand and message before any potential customer.

It is really only companies who have front window shops on high streets that can hope to attract customers without resorting to advertising. Even they however could enhance their profits by advertising. Until a few years ago, many companies including insurance, finance, etc, etc, spent millions yearly in newspaper adverts, but gradually these adverts stopped working as well as they once did due to the computer age.

Now the majority of consumers like to pass a lot of their leisure time on the internet, not only to play games, to interact with their friends to enjoy music and videos, but also to buy groceries, a property abroad, to arrange insurance, a loan or a mortgage to book a holiday etc, etc,.

A massive amount of goods, services, and so on are conducted solely on websites on the internet, and this means that it is essential for businesses to have the best website available. To achieve this they must consult a web services provider to discuss their requirements as regards the best web design to sell their goods, and how best to optimize their website in order for the site to be visible to as many consumers as possible. A good web design followed by search engine optimization is by far the greatest advertising tool there is, and by spending money in good search engine optimization is the best weapon against competitors. Getting a company you can trust to carry out your SEO will rank your website much higher on the search engines, and therefor increase your profits, and as such it is money worth spending and the best return on investment that any website owner can make.

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Should You Share Your SEO Secrets With Your Clients?

The search engine optimisation (SEO) industry is shrouded in secrecy - the companies who are paid thousands of dollars for their services don't want anyone else to steal their techniques or tricks. This often means, however, that these SEO companies are also keeping their clients in the dark about what they are doing to boost the ranking of their website. Even when someone is paying them for their help, they still see the threat of someone being able to use their secrets for their own gain. But is this the sort of attitude that SEO companies should be taking?

Ultimately, there are a number of reasons why SEO companies choose not to share their secrets with their clients. The main one is that these companies believe that they should be the sole entity researching and implementing the optimisation strategy and that they don't need the client interfering. Some of the other reasons include a fear that the client will pick up on the techniques and tricks for themselves (so that they will no longer need SEO services), and that the client may unwittingly disclose their secrets to a competitor.

At the end of the day, however, clients have a right to know what changes are being made to their website and why these changes are necessary. SEO companies need to remember that the client owns the website and that they have final say on anything that goes on. Take your car, for example - if it were to suddenly break down, you would take it to a mechanic and expect them to tell you what is wrong with the vehicle and how they plan on fixing it. The same goes for SEO. The client has a right to know where their money is going.

SEO companies can actually benefit from sharing some of their knowledge with their clients (no one is expecting you to disclose every little dirty secret in your arsenal). Believe it or not, sharing some of your SEO knowledge with your clients can actually go a long way towards strengthening your relationship and preventing the client from taking their business elsewhere. Whilst you don't have to provide on-on-one training in absolutely every technique and trick up your sleeve, a little explanation can go a long way.

It really is time that the secretive nature surrounding the SEO industry was put to a stop. Everyone is so paranoid about competitors stealing their trade secrets that they are beginning to alienate their clients. Whilst this is not to say that you should share your pearls of wisdom with every person who rings you with an enquiry, it is to say that your loyal (and paying) clients are owed some sort of explanation about the SEO strategy you are implementing for their website.

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Why SEO Is All About the Right Tools

SEO is a difficult thing to do. It is especially difficult if the user is trying to do SEO blind. This means that they have no idea if what they are doing is working and if they are even "moving the needle" at all. This is a major problem and why most people give up when doing SEO. They just do not have the right tools and this colors their whole experience when they try to optimize their web pages for the search engines.

Discouragement is one of the biggest problems that a business owner faces when using SEO to optimize their websites. Discouragement makes cowards of the strongest of business owners. They have every reason to be a coward, however. This is because the search engines do not make it easy to optimize for their respective web sites. These websites are notoriously tight lipped when it comes to releasing factors that help sites rank on their services. Therefore, a person (without the right tools) has a hard time figuring out if they are doing the right thing and if they should continue with the action in the future.

A person who understands SEO is a person who gets the right tools for the job. The right tools cost money, however. There are a slew of free tools; however, these tools usually do not do the work very well. They say that a person gets what they pay for, and in this case, it might be true. A person who uses free tools only gets a part of the story because they do not have enough functionality to get the full story.

The tools are everything in an SEO campaign because the tools give the campaign metrics that the person can use to gauge if their SEO efforts are working. These tools give the campaign a solid base to work from in the future and in the moment. It is very important to have these metrics because it tells a user what to do now and in the future. No decision can be made without these metrics.

The tools that a professional SEO needs are a keyword research tool, a search engine ranking checker, and a tool that measures the back link strength and pages indexed. These are the bare minimum tools that a person running an SEO campaign should have in their arsenal when running an SEO campaign. These tools help a professional SEO see what is happening in the site and what is going to happen to that site in the future.

SEO is all about the tools and how the search engine optimizer uses those tools in the future to make sure that the goals they have set out for the website are achieved. Therefore, a person who gets the right tools makes a lot more head way in the search engine results than any other person who does not take the time or money to buy the right tools.

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Video Marketing: Why Is It Effective?

Video marketing is one of the fastest and most effective marketing strategies in generating leads and sales, which consequently lead to faster growth of any business in existence.

The following are some of the many reasons why video marketing is so effective.

Researchers have found out that 70% of internet users prefer watching videos than reading plain texts. This means you could reach out to more potential customers when you present your business and your products and services through videos rather than through articles or blogs posted in the internet.

There are many reasons why people prefer watching videos than reading texts.

Videos engage the users deeper because they provide visualization; and they maximize the use of human senses not just the sense of sight. They are easy to use and very convenient. They only require people to sit back and click the mouse and the message is already absorbed and understood in a matter of seconds.

People have an easy access on videos. There are a number of medium which could be used - mobile phones, desktops, laptops, iPods, etc. And people could easily understand a message brought across through videos. Even people who cannot read or people with low level of reading comprehension could be potential customers since they could be reached by videos.

Videos you create to promote your products or services could be compared to the commercials on television. There are only two differences: TV commercials are too costly and less effective compared to videos. Video marketing is so cheap that you do not even have to have a business website in order to inform or educate, and persuade your target market to purchase or avail of your products and services. But this does not invalidate the fact that the best way to generate leads is by posting videos on your own website.

Video marketing is perceived to be the future of marketing and advertising because aside from videos are easy and fast to create, search engines like Google and Yahoo rank them in a matter of minutes. They are also very easy to share from one person to another making them viral in a matter of seconds. They are an ideal differentiating factor -- they set your business apart from other businesses in a unique, creative, and effective way.

Consider a company that offers video marketing services. They can help you have fun, informative, useful, and effective videos that will reach your target market in no time and produce positive response, increased sales, and business growth.

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SEO: Why You Should Avoid These 5 Lethal Mistakes

Mistake #1. Inappropriate keyword use

The goal of keywords is to lead people to your site the moment they search for them in search engines. So what's the point of using keywords when they are not the words people usually search for in search engines? If you do not use the appropriate keywords that are linked to your site, people will never be able to see your content.

Mistake #2. Making your site private (Search engines will be blocked from your site)

If you create a company website, you're aim is supposed to publicized what your company has to offer. If there are contents you do not want to pop up on search engines, then you better have another account for that. Having the search engines block your pages or content may pose a danger to a probable advertisement for your site - and you definitely do not want that.

Mistake #3. Making "sharing" options limited

Again, the sole reason for your company website is to deliver a message across probable clienteles about your business. If you restrict, sharing options, you are similarly hindering the publicity of your site. The common sharing options used by many today are through social networking sites where people are most likely to notice the ad as they spend much of their time in these social sites.

Mistake #4. Forgetting to encourage readers to take action

The purpose of your company website is to invite readers and visitors which can eventually become your customers. Make sure they have something to think about or much more, look forward to. If you sell products, include descriptions of your products or order sheets; if you provide services, you can include testimonials about satisfied clients, this way; you are encouraging them to patronize your products and services. After all, that's what you want, don't you?

Mistake #5. Not updating your content regularly.

Visitors who have had a great time checking your site have most probably bookmarked your site (you wish); and they will be looking for fresh content from you, interesting ones. If you fail to provide these updates, they are most likely to look and search for other sites that can give that to them - and that's the least that you want to happen.

Keeping and maintaining a company website is not as easy as it appears, nor is it difficult. It is simply a matter of knowing the what-needs-to-be-done and the what-needs-to-be-avoided. If you master these things and know the rules to the game, that is, keeping your site in the list given by the search engines, it means you're doing what is appropriate for your site and your site is doing the same to you.

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The Mortal Sins When Designing Your Landing Pages

In the world of cyberspace marketing, your landing pages are your sales pitches. Literally, you only have seconds to convince your target market that you are indeed, "the best option there is." To increase conversion rates is one of the primary business objectives today and landing pages play an important role to achieve this.

Much have been said about what makes a good landing page, but what are the absolute no-no's when it comes to designing these conversion tools/assets?

Keep it Simple to Keep Your Customers Focus

Conversion optimization is one of the SEO services which are not meant to showcase your design aesthetics. At the end of the day, you don't want your prospective leads to get distracted with all the unnecessary animations and flashy images. It's not a design competition after all. Of course, you want your landing sites to look professionally designed, but no too much that you take away the focus from what you are offering.

That being said, you have to be very careful when incorporating provisions for advertisements in your landing page designs. If your competitors have big advertising money, there's a great chance that they engage in re-targeting or targeted ads. The worst thing that can happen is an ad of your competitor showing on your landing page. Giving impressions to your competitors' advertisements is not really wise if you want to increase your conversion rates.

Don't Make the Process too Complicated

Another landing page deadly mistake is presenting prospective leads and customers with a very complicated process to complete an action. This is similar to placing a number of hurdles in a track that an athlete needs to leap over before they reach a finish line. If there's one thing that is lacking in cyberspace, it's patience. People just don't have the time to input zillions of information and go through hundreds of steps just to complete what you want them to do. Give them the closest routed from Point A to Point B.

Remember, the point of a landing URL is to convince your customer to take an action, not to gather information about them. There are other SEO services available to do that so for you landing site, just focus to increase conversion rates for your business.

Going in Without Testing

Same with other things in life, you would want to test the effectiveness of your landing page before you go all out. Not testing can be translated as arrogance ("I know it will work") or false, resource wasting optimism ("Don't worry we can always revise later).

Further, you have to keep in mind that there is no universal landing site solution to increase conversion rates. It does not mean that if something worked for other sites, it will produce good results for your site as well. So even the so called "best practices" should be tested.

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How to Analyze Reviews for SEM Services

SEO is a very important aspect for anyone that wants to increase their business reach using the internet. One of the best ways to get the best SEM services is by reading through numerous reviews. Unfortunately, many SEO experts create fake reviews to entice potential clients. That being said, the following are a few questions to ask when analyzing reviews for any SEM services.

1. Is the reviewer completely unbiased? The best reviews on SEM services are those that are completely unbiased. This trait will be seen in the language being used in the review. Unbiased reviewers for any SEM services will not hold any reservations when talking about the demerits about services being offered by any expert. An unbiased review will also leave a lot of room for you to decide whether or not you want to buy the product - something not seen in fake reviews This therefore means that you must take raving positive reviews with a grain of salt because they usually tend to be faked and are therefore useless.

2. Is the reviewer credible? You have to find out some information about the person reviewing the SEM services in question. If a businessperson is reviewing the SEM services, find out whether they are completely legitimate. This is because there are many SEO experts that write up fake reviews and post them all over the internet in a bid to build up an online reputation. For instance, if the review for these services is in a forum, visit the reviewer's bio or write them an email to find out more information. Doing this due diligence will go a long way in getting you the best quality services available.

3. Are the reviews varied? The most credible reviews about SEM services are those from different sources and time periods. This therefore means that you should pay no mind to numerous positive reviews that seem to be written in the span of a few days or weeks. The reviews on such services should come from a variety of reputable businesses and individuals from different geographical locations. It therefore goes without saying that you should go for SEM services that have more positive reviews than negative ones. This usually entails a lot of research but the benefit of higher conversions and long term business relationships should serve as the perfect motivation.

4. Has the reviewer actually used the product? The best reviews about these services are those produced by people who have actually used the product. Finding out the credibility of any review from this standpoint entails paying special attention to the language being used. The reviewer has to be writing in the first person and should also state how the day to day experience with these services and SEO professional is like. This is because fake reviews usually take the second person or third person stance since such a reviewer has not used the product.

In a nutshell, following the above guidelines usually entails a lot of pointed research but the benefit of peace of mind when using the best and most affordable SEM services for a long time is well worth the effort.

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Why Social Media and SEO Are Becoming More and More Linked

Social media and SEO are beginning to look more and more like each other each day. This means that SEO is taking on more and more characteristics of social media every day. This is not to say that SEO is turning into social media marketing where people communicate with each other on some sort of SEO network. However, it does mean that social network marketing is beginning to affect SEO in big ways.

Social media has a major effect on SEO. This is called "social signals". The search engines have learned that those businesses that have people talking about them on the social networks are more relevant than those businesses that do not have anyone talking about them at all. They used to use links for this purpose, however, they have found that they get better results by following the social media systems.

Some major search engines have even taken it upon themselves to develop social media systems for this purpose. Although many of these systems have failed, they have left the social signals up that relate to sites. This means that the businesses that get those social signals connected to their sites are businesses that have better rankings. The search engines trust themselves the most; therefore, if a person has the opportunity to get social signals from the system in question, then they should get those signals as soon as possible.

The trick is to get people to click these social signals. This is because most people will read the material but not click the share button. This is because information must be truly unique and interesting for people to share it. This means that some SEO is still needed. It is like asking what came first, the chicken or the egg. Obviously, for someone to share or "like" a post, they have to find it first. Therefore, a person has to advertise their post before it will work at all.

At any rate, social media marketing has become a major component of SEO for better or worse. Those companies that join their SEO efforts with social media marketing will have a better chance of making money and getting search engine rankings than those businesses that do not have any type of social marketing campaign.

The truth is that a business needs to run both campaigns concurrently or not have any results at all. A business that has a social campaign shows that they have relevancy to the search engines. Therefore, a link building program is good, but getting social signals that back up those links is a good thing to have as well.

In the end, the best idea is to have both systems running. This helps a site build authority and a website that builds authority is a web site that does well in the search engines and on the social media spheres. Therefore, a person needs to focus their time on both disciplines and get the search engines rankings they deserve. This is the best way to guarantee that a business gets the money and traffic they want and need.

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Why Your Business Needs the Best SEO Expert

SEO is more than just tweaking your website to make it rank high in search engines. It involves activities like conducting keyword research, developing strategy for content, writing useful content, creating Facebook fan pages, tracking progress, optimizing for local business listings, and implementing the latest SEO practices. The role of an SEO expert therefore revolves around a horde of responsibilities, which a developer may not be able to handle exclusively. That is why your business needs the services of a person who is trained in the field lf search engine optimization and search engine marketing and knows what your website needs to be ahead of its competitors.

Anybody who is trained in the field of SEO is not necessarily the right person for your business. You must choose an SEO expert who understands your business and makes informed decisions in implementing SEO techniques for your website. Some businesses require extensive keyword research and great content, while others are more focused towards functionality or service offering. All websites should be easily accessible and download compatible. They should not be clogged with advertisements and useless flashy images just to attract random visitors.

Defining target audience is an important responsibility that a trained SEO specialist must fulfill. If your website does not have targeted visitors, it will not generate expected revenue. The best SEO expert is the one who is equipped with the knowledge of basic website development so that he or she is able to test certain features like browser compatibility and Meta tags etc. Moreover, they will be able to track progress and reputation of your website by using online analytical tools that usually require at least a basic understanding of HTML and other web developing languages.

A niche website is interesting only if it has constantly updated content. This is directly related to SEO as they say that content is king and SEO is its queen. The right SEO expert for your business would understand the importance of content and would be capable of creating or hiring professional writers to create impressive content for your website. Another step that your SEO expert will perform on a regular basis is to delete dead links on your website.

If you want your visitors to return to your website and use services that you offer, make sure you hire the best SEO expert and leave no stone unturned. This specialist should be able to identify the best SEO practices and tools for your website, install latest plug-ins, and regularly check its performance so that your business can effectively and swiftly outdo its competitors.

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