Mistake #1. Inappropriate keyword use
The goal of keywords is to lead people to your site the moment they search for them in search engines. So what's the point of using keywords when they are not the words people usually search for in search engines? If you do not use the appropriate keywords that are linked to your site, people will never be able to see your content.
Mistake #2. Making your site private (Search engines will be blocked from your site)
If you create a company website, you're aim is supposed to publicized what your company has to offer. If there are contents you do not want to pop up on search engines, then you better have another account for that. Having the search engines block your pages or content may pose a danger to a probable advertisement for your site - and you definitely do not want that.
Mistake #3. Making "sharing" options limited
Again, the sole reason for your company website is to deliver a message across probable clienteles about your business. If you restrict, sharing options, you are similarly hindering the publicity of your site. The common sharing options used by many today are through social networking sites where people are most likely to notice the ad as they spend much of their time in these social sites.
Mistake #4. Forgetting to encourage readers to take action
The purpose of your company website is to invite readers and visitors which can eventually become your customers. Make sure they have something to think about or much more, look forward to. If you sell products, include descriptions of your products or order sheets; if you provide services, you can include testimonials about satisfied clients, this way; you are encouraging them to patronize your products and services. After all, that's what you want, don't you?
Mistake #5. Not updating your content regularly.
Visitors who have had a great time checking your site have most probably bookmarked your site (you wish); and they will be looking for fresh content from you, interesting ones. If you fail to provide these updates, they are most likely to look and search for other sites that can give that to them - and that's the least that you want to happen.
Keeping and maintaining a company website is not as easy as it appears, nor is it difficult. It is simply a matter of knowing the what-needs-to-be-done and the what-needs-to-be-avoided. If you master these things and know the rules to the game, that is, keeping your site in the list given by the search engines, it means you're doing what is appropriate for your site and your site is doing the same to you.
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