Social media and SEO are beginning to look more and more like each other each day. This means that SEO is taking on more and more characteristics of social media every day. This is not to say that SEO is turning into social media marketing where people communicate with each other on some sort of SEO network. However, it does mean that social network marketing is beginning to affect SEO in big ways.
Social media has a major effect on SEO. This is called "social signals". The search engines have learned that those businesses that have people talking about them on the social networks are more relevant than those businesses that do not have anyone talking about them at all. They used to use links for this purpose, however, they have found that they get better results by following the social media systems.
Some major search engines have even taken it upon themselves to develop social media systems for this purpose. Although many of these systems have failed, they have left the social signals up that relate to sites. This means that the businesses that get those social signals connected to their sites are businesses that have better rankings. The search engines trust themselves the most; therefore, if a person has the opportunity to get social signals from the system in question, then they should get those signals as soon as possible.
The trick is to get people to click these social signals. This is because most people will read the material but not click the share button. This is because information must be truly unique and interesting for people to share it. This means that some SEO is still needed. It is like asking what came first, the chicken or the egg. Obviously, for someone to share or "like" a post, they have to find it first. Therefore, a person has to advertise their post before it will work at all.
At any rate, social media marketing has become a major component of SEO for better or worse. Those companies that join their SEO efforts with social media marketing will have a better chance of making money and getting search engine rankings than those businesses that do not have any type of social marketing campaign.
The truth is that a business needs to run both campaigns concurrently or not have any results at all. A business that has a social campaign shows that they have relevancy to the search engines. Therefore, a link building program is good, but getting social signals that back up those links is a good thing to have as well.
In the end, the best idea is to have both systems running. This helps a site build authority and a website that builds authority is a web site that does well in the search engines and on the social media spheres. Therefore, a person needs to focus their time on both disciplines and get the search engines rankings they deserve. This is the best way to guarantee that a business gets the money and traffic they want and need.
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