SEO is a difficult thing to do. It is especially difficult if the user is trying to do SEO blind. This means that they have no idea if what they are doing is working and if they are even "moving the needle" at all. This is a major problem and why most people give up when doing SEO. They just do not have the right tools and this colors their whole experience when they try to optimize their web pages for the search engines.
Discouragement is one of the biggest problems that a business owner faces when using SEO to optimize their websites. Discouragement makes cowards of the strongest of business owners. They have every reason to be a coward, however. This is because the search engines do not make it easy to optimize for their respective web sites. These websites are notoriously tight lipped when it comes to releasing factors that help sites rank on their services. Therefore, a person (without the right tools) has a hard time figuring out if they are doing the right thing and if they should continue with the action in the future.
A person who understands SEO is a person who gets the right tools for the job. The right tools cost money, however. There are a slew of free tools; however, these tools usually do not do the work very well. They say that a person gets what they pay for, and in this case, it might be true. A person who uses free tools only gets a part of the story because they do not have enough functionality to get the full story.
The tools are everything in an SEO campaign because the tools give the campaign metrics that the person can use to gauge if their SEO efforts are working. These tools give the campaign a solid base to work from in the future and in the moment. It is very important to have these metrics because it tells a user what to do now and in the future. No decision can be made without these metrics.
The tools that a professional SEO needs are a keyword research tool, a search engine ranking checker, and a tool that measures the back link strength and pages indexed. These are the bare minimum tools that a person running an SEO campaign should have in their arsenal when running an SEO campaign. These tools help a professional SEO see what is happening in the site and what is going to happen to that site in the future.
SEO is all about the tools and how the search engine optimizer uses those tools in the future to make sure that the goals they have set out for the website are achieved. Therefore, a person who gets the right tools makes a lot more head way in the search engine results than any other person who does not take the time or money to buy the right tools.
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